8亿投向50万从业者 贝壳要做“服务者”

Core Viewpoint - Beike's management has announced a significant donation of stock valued at 400 million yuan to establish the "Health Home Guardian Fund," aimed at supporting over 500,000 platform service providers, reflecting a commitment to social responsibility amidst a challenging real estate environment [4][5][6]. Group 1: Donation and Fund Details - The "Health Home Guardian Fund" will launch within the year and includes three sub-projects: "Life Emergency Fund" for critical illness, "Home Support Fund" for those losing work capacity, and "Children's Education Fund" for eligible beneficiaries with children [5][6]. - Beike's founders have donated a total of 19 million shares worth approximately 840 million yuan over the past year, primarily benefiting frontline workers [5][6]. Group 2: Strategic Reflections and Future Plans - Beike's leadership emphasizes a proactive approach to challenges, stating that the company will not blame external market fluctuations but will instead focus on internal improvements and strategic adjustments [4][6]. - The company aims to redefine its role as a "service provider," prioritizing the creation of value for consumers and partners while ensuring the well-being of its service providers [7][8]. Group 3: Business Strategy and Organizational Changes - Beike has initiated a business strategy upgrade to "one body, three wings," focusing on four business lines: brokerage, home decoration, housing services, and Beike Home, with non-real estate business revenue reaching a record high of 45% in Q3 2025 [8][9]. - The company plans to enhance organizational efficiency by eliminating departmental barriers, simplifying decision-making processes, and maintaining an annual 5% turnover rate among management to ensure resources are allocated to frontline personnel [9][10]. Group 4: Embracing Technology and AI - Beike recognizes the importance of AI in the industry, establishing a strategy where "machines serve as co-pilots while humans remain the main drivers," aiming to empower service providers with technology [10][11]. - The company is committed to reforming training programs to equip service providers with the skills needed to leverage new technologies effectively, ensuring they can offer valuable insights and support to consumers [10][11].