“中国游中国购”，这样火起来！

Core Insights - In 2025, the number of foreign visitors entering and exiting China is expected to reach 82.035 million, a year-on-year increase of 26.4% [1] - The sales volume of goods eligible for tax refunds for departing foreign tourists is projected to grow by 95.9% [1] - The increase in foreign visitors and spending is supported by policy initiatives aimed at boosting inbound consumption [1] Policy Support - In March 2025, the Central Committee and State Council issued a plan to stimulate consumption, emphasizing the development of inbound consumption [1] - The "14th Five-Year Plan" includes fostering international consumption center cities and expanding inbound consumption [1] Visa Policies - As of June 9, 2025, China implemented visa-free policies for Kuwait and three other countries, increasing the total number of countries with unilateral visa exemptions to 48 [5] - The number of foreign visitors entering under visa-free policies reached 30.08 million, accounting for 73.1% of all inbound visitors [5] Payment Facilitation - The payment system in Guangzhou has been enhanced, allowing foreign visitors to use international cards and mobile payment apps like Alipay, leading to over 35 million transactions worth more than 11.3 billion yuan [7] - The growth in payment convenience has contributed to a 57% increase in transaction volume and a 58% increase in transaction value for foreign visitors [7] Tax Refund Optimization - The introduction of centralized tax refund points in major shopping areas has streamlined the refund process for foreign tourists, significantly reducing the time required for refunds [8] - In 2025, the number of foreign tourists eligible for tax refunds increased by 305%, with a corresponding 95.9% increase in sales of tax-refunded goods [9] Evolving Consumer Preferences - Inbound tourists are increasingly seeking immersive and quality travel experiences, with a 300% increase in bookings for intangible cultural heritage workshops and folk performances [12] - The trend is shifting from traditional sightseeing to more authentic experiences, with tourists expressing interest in local customs and lifestyles [13] Service Innovations - The demand for personalized travel planning services has risen, with travel planners catering to the specific needs of inbound tourists [17] - New tourism products and experiences are being developed to meet the evolving preferences of foreign visitors, including cultural and wellness experiences [18] Challenges and Opportunities - Despite the growth in inbound tourism, there are still challenges related to after-sales service for foreign customers, particularly regarding warranty and return policies [19] - Collaborative efforts between government and businesses are needed to enhance the consumer experience and address concerns related to cross-border shopping [19]