各口岸出入境外国人同比增长26.4%，“中国游中国购”这样火起来

Core Insights - The article highlights a significant increase in inbound tourism and consumption in China, driven by favorable policies such as visa exemptions and improved payment systems [2][4][5]. Group 1: Inbound Tourism Growth - In 2025, the number of inbound foreign visitors reached 82.035 million, marking a year-on-year increase of 26.4% [2]. - During the Spring Festival holiday, foreign visitors entering China totaled 1.313 million, with a daily average increase of 21.8% compared to the previous year [2]. - The number of foreign visitors benefiting from visa exemption policies reached 4.6 million during the holiday, reflecting a daily average increase of 28.5% [2]. Group 2: Consumption and Tax Refunds - The number of foreign travelers applying for tax refunds increased by 305% in 2025, with tax refund sales growing by 95.9% [4][9]. - The implementation of the "immediate purchase and refund" tax refund model has streamlined the process for tourists, enhancing their shopping experience [8][9]. - In Guangzhou, the establishment of centralized tax refund points has improved efficiency, allowing tourists to complete refund processes quickly [8]. Group 3: Payment Convenience - The payment system for foreign visitors in Guangzhou has been enhanced, with over 35 million transactions made using foreign cards and mobile payments, representing a year-on-year growth of 57% and 58%, respectively [7]. - The availability of ATMs supporting foreign cards and multiple currency exchange points at airports has facilitated easier access to cash for tourists [7]. Group 4: Cultural and Experiential Tourism - There is a growing trend among inbound tourists towards immersive and quality travel experiences, with a 300% increase in bookings for intangible cultural heritage workshops and performances [13]. - Tourists are increasingly interested in authentic cultural experiences, such as traditional crafts and local cuisine, reflecting a deeper engagement with Chinese culture [13][14]. Group 5: Service Innovations - The rise of travel planners catering to inbound tourists has emerged, providing customized itineraries that include local experiences and cultural activities [16]. - New tourism products and services are being developed to meet the evolving demands of international visitors, enhancing the overall travel experience [16][18].