Group 1 - The overall consumption market during the Spring Festival showed strong vitality, with a daily sales increase of 5.7% compared to the previous year, marking a 1.6 percentage point rise in growth rate [1] - Offline consumption was vibrant, with significant increases in foot traffic and sales in monitored pedestrian streets, which grew by 6.7% and 7.5% respectively [1] - Service consumption saw notable growth, driven by unique local events and activities, with ice and snow consumption and winter escape consumption increasing by 12.1% and 29.8% respectively [1] Group 2 - The demand for technology and cultural products surged, with sales of smart glasses and embodied intelligent robots increasing by 47.3% and 32.7% respectively during the holiday [1] - Inbound consumption continued to rise, with orders for inbound travel products increasing by 18.4% year-on-year, and tax refund sales in Shanghai and Sichuan growing by 1.5 times and 3.2 times respectively [2]
春节消费市场年味浓、人气旺、活力足
Zheng Quan Ri Bao·2026-02-26 23:59