预订热度增超400%！县城游成春节“黑马”

Core Insights - The tourism market during the Spring Festival was exceptionally vibrant, with record-high domestic travel and spending figures reported [1] - A total of 596 million domestic trips were made during the 9-day holiday, an increase of 95 million trips compared to the previous year, with total spending reaching 803.48 billion yuan, up 126.48 billion yuan [1] - Popular destinations included Guangdong and Fujian for traditional cultural activities, while Hainan led in shopping tourism, and various locations offered winter sports and long-haul international travel options [1] Group 1: Travel Trends - Shantou and other popular destinations in Guangdong saw hotel booking increases exceeding 80%, while Hainan's hotel bookings rose over 70% [2] - International destinations like Milan and Venice experienced over 200% growth in hotel bookings [2] - County-level destinations such as Huangshan and Yangshuo saw hotel and homestay bookings increase by over 400% during the holiday [2] Group 2: Hotel Performance - Huazhu Group reported a 20% increase in total guest numbers and room nights during the Spring Festival compared to the previous year, with peak occupancy reaching 91% on the fourth day of the new year [3] - Jinjiang Hotels reported a 43% increase in guest numbers, with foreign tourist numbers rising over 53%, and overall occupancy rates increasing by 14% [4] - Yiyi Meisu's Sanya location achieved a 95.56% average occupancy rate during the holiday, with revenue up 52.52% [5] Group 3: Post-Holiday Trends - Following the holiday, hotel prices in popular cities like Shantou and Fuzhou dropped by 30% to 45%, a trend expected to continue until the end of March [5]