沉浸式体验游激发文旅新活力 大唐不夜城春节游客增长12.5%

Core Viewpoint - The article highlights the success of the "Daming Night City" in Xi'an during the Spring Festival, showcasing a significant increase in tourist numbers and revenue through immersive cultural experiences and events. Group 1: Tourist Engagement and Revenue - During the Spring Festival, the Daming Night City attracted 4.3137 million visitors, marking a year-on-year increase of 12.51% [5][6] - The immersive experiences generated a sales revenue of 224 million yuan, significantly boosting local tourism-related consumption [5][6] - The area hosted over 100 unique cultural tourism activities, including interactive performances and traditional exhibitions, enhancing visitor engagement [5][6] Group 2: Company Operations and Market Trends - Qujiang Cultural Tourism, responsible for the management of Daming Night City, reported that its scenic area management accounted for 50.38% of its revenue in the first half of 2025 [8] - The company is adapting to a more rational consumer market by focusing on content upgrades, innovative scenarios, and diversified business models [8][9] - Qujiang Cultural Tourism is enhancing its offerings by developing differentiated immersive content and expanding secondary consumption scenarios, such as Hanfu photography and cultural products [9][10]