一项国家级试点背后的消费环境变革 四川用“标准”重塑消费体验

Core Viewpoint - Sichuan province is implementing a three-year action plan to optimize the consumer environment, focusing on establishing standards and enhancing consumer confidence through a structured approach [1][2]. Group 1: Standardization and Framework - The initiative emphasizes "standard first" to create measurable and comparable consumer experiences, with Sichuan designated as a national pilot province for optimizing the consumer environment by 2025 [2][3]. - A comprehensive "1+N" standard network is being developed, which includes a provincial standard for consumer environment requirements and specific service norms for ten key industries [2]. - By the end of 2025, Sichuan aims to cultivate 22,500 consumer units and 831 consumer clusters, covering 183 counties [2]. Group 2: Monitoring and Evaluation - A monitoring and evaluation system has been established, consisting of one index, four dimensions, ten secondary indicators, and 37 tertiary indicators to ensure comprehensive coverage of consumer service quality [4][5]. - The consumer environment index in Sichuan has improved from 88.28 in 2022 to 90.35 in 2025, indicating a positive trend in consumer satisfaction and service quality [5]. - A dynamic management mechanism has been implemented, resulting in the removal of over 28,700 non-compliant units, ensuring that the "trustworthy consumer" label remains credible [5]. Group 3: Future Directions - The market regulatory department plans to create a multi-dimensional support system linking commitment fulfillment with credit evaluation and financial support, aiming to enhance the motivation of business entities [5]. - Sichuan's pilot program is expected to provide a replicable model for optimizing consumer environments across the country, transitioning from fragmented efforts to a systematic approach [5].