郎酒五大销售公司独立运营,自主经营,自负盈亏,更专业更敏捷
Cai Jing Wang·2026-02-27 00:24

Group 1 - The core message of the news is that Langjiu Group is undergoing a significant organizational restructuring in its marketing system to enhance its operational efficiency and adaptability to market demands [1][2] - Langjiu will implement a new operational model consisting of three major brands (Qinghua Lang, Honghua Lang, Longma Lang) and will establish a company-based structure for its sales channels, including e-commerce and international business [1][2] - The restructuring involves the establishment of five new sales companies and the cancellation of the original Gulin Langjiu Sales Company, indicating a shift towards a more professional and agile marketing organization [1][2] Group 2 - The company has set up ten sales regions across major Chinese cities, which will facilitate a more detailed and coordinated approach to market coverage and channel operations [2] - This restructuring is seen as a proactive response to industry changes, aiming to strengthen the marketing system's effectiveness and execution capabilities through clearer brand differentiation and regional collaboration [2] - The unified management framework is expected to enhance the company's responsiveness and operational efficiency, thereby solidifying its market foundation and improving overall competitiveness in a complex environment [2]

郎酒五大销售公司独立运营,自主经营,自负盈亏,更专业更敏捷 - Reportify