郎酒营销体系组织结构调整,事业部升级为公司运行
Cai Jing Wang·2026-02-27 00:24

Core Viewpoint - Langjiu Group has announced a restructuring of its marketing system, upgrading its business divisions to enhance operational efficiency and coordination across its brands and sales channels [1] Group 1: Marketing System Restructuring - The marketing system will operate under three major brands: Qinghua Lang, Honghua Lang, and Longma Lang, along with e-commerce and international business channels, organized into "5 sales companies + 10 sales regions" [1] - The original Gulin Langjiu Sales Company and its divisions are being dissolved, leading to the establishment of five new sales companies to manage specific brand operations [2] Group 2: New Sales Companies - Five new sales companies have been established: 1. Gulin Qinghua Lang Sales Company to handle Qinghua Lang business 2. Gulin Honghua Lang Sales Company for Honghua Lang business 3. Luzhou Longma Lang Sales Company for the combined fragrance business 4. Gulin Langjiu E-commerce Company for e-commerce operations 5. Langjiu International Development (Hong Kong) Company for international business [4] Group 3: Personnel Appointments - Key personnel appointments include: - Chen Jianwei as Vice General Manager and Chairman of the company - Yi Mingliang as General Manager of Qinghua Lang Company - Li Jun as Chairman of Honghua Lang Company - Mei Gang as Chairman of Longma Lang Company and E-commerce Company [3][4] - Regional management appointments have been made for the 10 sales regions, with specific individuals assigned to oversee operations in each area [5][6]

郎酒营销体系组织结构调整,事业部升级为公司运行 - Reportify