新华解码丨针对“幽灵外卖”、虚假宣传等顽疾 两部新规提出哪些新举措？

Core Viewpoint - The new regulations aim to address issues such as "ghost takeout," false advertising, and the lack of accountability in online food delivery services, emphasizing the responsibility of platforms to ensure food safety and transparency [1]. Group 1: Regulatory Measures - The newly released regulations require online food delivery platforms to ensure that the names of online food service providers match their physical storefronts and to display their operating qualifications and actual addresses prominently [2]. - Platforms must also indicate "no dine-in" status for providers that do not offer this service, ensuring that consumers are aware of the service limitations [2]. Group 2: Addressing "Ghost Takeout" - "Ghost takeout" refers to unlicensed operators who misrepresent themselves as legitimate businesses through fraudulent means [3]. - The regulations mandate that platforms conduct substantive reviews of the food business licenses of their listed providers and verify that the information matches reality, preventing the use of false or borrowed credentials [3]. - Platforms are required to verify the actual operating addresses and qualifications of food vendors at least every six months to ensure compliance [3]. Group 3: Consumer Accountability - To enhance consumer protection, the regulations require platforms to provide visible links for complaints and reports on the main pages of food sellers, ensuring that consumer issues are addressed promptly [4]. Group 4: Penalties and Compliance - The new regulations significantly increase penalties for violations, with fines reaching up to 200,000 yuan, and personal fines for platform leaders can be imposed based on their previous year's income if intentional violations occur [5]. - Online food sellers must provide accurate information regarding product origins, ingredients, and certifications, prohibiting misleading advertising and claims related to disease prevention or treatment [5].