Xin Lang Cai Jing·2026-02-27 01:12Core Viewpoint - The Chinese liquor market is experiencing a price adjustment, with the average retail price of the top ten liquor products reaching a new low of 9,176 yuan, down 19 yuan from the previous day, marking the lowest point in the last 12 days [1][6]. Price Trends - Among the top ten liquor products, seven saw price declines while three experienced price increases, indicating a continued downward trend in price focus [1][6]. - The price changes include: - Qinghua Lang increased by 11 yuan per bottle due to inventory digestion [1][6]. - Yanghe Dream Blue M6+ rose by 2 yuan per bottle, maintaining a narrow fluctuation [1][6]. - Premium Moutai saw a slight increase of 1 yuan per bottle, achieving four consecutive days of growth [1][6]. - Qinghua Fen 20 decreased by 9 yuan per bottle, showing signs of price correction after previous increases [1][7]. - Wuliangye Pu 58th generation fell by 7 yuan per bottle [1][7]. - Gujing Gong Gu 20 dropped by 6 yuan per bottle, marking its fifth consecutive day of decline [1][7]. - Feitian Moutai and Xijiu Junpin both decreased by 4 yuan per bottle [1][7]. - Guojiao 1573 fell by 2 yuan per bottle [1][7]. - Shuijing Jian Nan Chun saw a minor drop of 1 yuan per bottle [1][7]. Data Collection Methodology - The daily data for liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide an objective and traceable overview of the liquor market [2][7]. - The pricing data is calculated based on real transaction volumes, gradually incorporating measurable prices for Feitian Moutai and Premium Moutai into the average retail price calculations [2][7]. Industry News - An important update from the liquor industry includes the announcement from "Xiao Moutai" on February 26, 2026, regarding the option to select lunar production dates for Guizhou Moutai wine purchases through the i Moutai APP [2][7].