Klarna Hits 9 Million Daily Users as New Bank Features Take Hold

Core Insights - Klarna's app usage has increased by 53% year-over-year, reaching 9 million daily users, indicating a growing integration of its services into everyday financial management [1][2] - The company has doubled its banking customers to 15.8 million in the fourth quarter, reflecting a shift towards more comprehensive financial services beyond just payments [7] - Overall active customers across Klarna's business rose by 28% to 118 million, showcasing strong consumer demand for its offerings [8] Service Expansion - Klarna is evolving its app into a hub for managing money, having recently introduced features such as a debit card, membership tiers, cashback, mobile phone plans, and peer-to-peer payments in Europe [2][9] - The introduction of peer-to-peer payments in 13 European countries is aimed at simplifying money management for users, making transactions quicker and cheaper [9] Company Vision - Klarna's CEO, Sebastian Siemiatkowski, emphasized the company's goal of becoming a global digital bank for the next generation, as evidenced by the increasing daily usage of its app [3][8] - The company aims to save consumers time and money while providing them with greater control over their finances, aligning with its mission to be a reliable everyday money management app [7][8]