针对“幽灵外卖”等顽疾 两部新规提出哪些新举措？

Core Viewpoint - The new regulations emphasize that food delivery platforms must take responsibility for food safety and cannot solely focus on collecting commissions and traffic without ensuring quality [1] Group 1: Regulatory Framework - The State Administration for Market Regulation (SAMR) has introduced two new regulations aimed at addressing issues such as lack of transparency, "ghost kitchens," and difficulties in accountability in online food delivery [2][3] - The regulations require platforms to ensure that the names of online food service providers match their physical storefronts and that they display their operating qualifications and actual addresses prominently [2] Group 2: Addressing "Ghost Kitchens" - "Ghost kitchens" refer to unlicensed operators who misrepresent themselves as legitimate businesses on food delivery platforms [3] - The new regulations mandate platforms to conduct substantive reviews of the food business licenses of online food service providers and to verify their actual operating addresses at least every six months [3] Group 3: Consumer Accountability - The regulations aim to ensure that consumers can easily find and report issues related to food safety by requiring platforms to provide visible complaint links on the main pages of food sellers [4] Group 4: Penalties for Non-compliance - The new rules significantly increase penalties for platforms and merchants, with fines reaching up to 200,000 yuan, and personal fines for responsible individuals can be up to ten times their previous year's income in severe cases [5] Group 5: Compliance in Online Sales - The regulations stipulate that online food sellers must provide accurate information regarding the origin, ingredients, and quality of their products, prohibiting false advertising and claims related to disease prevention or treatment [6]