Core Insights - The company, founded in 1932 by Mr. Song Kaiqing, represents a significant part of national industry, symbolizing the resistance against foreign goods [1] - Facing a declining wool market, the company has decided to pivot its business model, with the opening of the "Diyang Lifestyle Pavilion" planned for 2025 [1] - The pavilion will showcase the brand's history and textile materials while reconstructing consumer experiences through curated retail [1] - The company is committed to preserving natural fiber materials (cotton, wool, silk, linen) while actively incorporating technological innovations, expanding from a single wool product line to a full range of textile products [1] - The integration of technology and fashion is part of the company's strategy to rejuvenate the brand in the modern era [1]
老字号的春天：一根毛线的“七十二变”
Xin Hua Wang·2026-02-27 02:31