“以灯指路”“以灯引流”“以灯聚商”——

Core Insights - The Qinhuai Lantern Festival has evolved into a significant economic engine, driving employment, cultural export, and urban industrial upgrades, showcasing a complete "lantern industry" chain [1][4][11] Group 1: Economic Impact - The festival attracted approximately 3.962 million visitors during the Spring Festival, marking a 15.5% increase year-on-year, which directly translates into revenue for the festival and related businesses [3][6] - The festival's commercialization has led to a projected visitor count of over 90 million and a total cultural tourism revenue exceeding 92 billion yuan by 2025, maintaining the top position in the city [6][11] Group 2: Cultural and Artistic Heritage - The lantern festival is rooted in local craftsmanship, with artisans like Lu Min and Chen Ying producing thousands of lanterns, reflecting a thriving "handicraft economy" [2][3] - The festival has transitioned from merely showcasing products to a sustainable model that combines cultural dissemination with economic viability, as seen in international events like the upcoming "Brilliant China (Sere—Nanjing) Qinhuai Lantern Festival" in France [4][5] Group 3: Business Development and Investment - The festival serves as a platform for international business, with 13 high-quality projects signed during a recent招商活动, indicating its role as a "golden signboard" for attracting foreign investment [10][11] - The integration of cultural and commercial elements has led to the establishment of a consumption loop, enhancing the shopping experience in key commercial areas like Xinjiekou and Fuzimiao [7][8] Group 4: Future Prospects - The Qinhuai Lantern Festival is positioned as a "super engine" for deep integration of culture, commerce, and tourism, with plans to enhance consumer engagement and elevate the commercial capacity of shopping districts [8][11] - The festival's success in promoting cultural exchange and economic collaboration is expected to continue, with a focus on expanding its global footprint and fostering a high-quality open economy [11]