“吃年例 赏荔花 定荔树” 茂名发布荔枝定制倡议书

Core Viewpoint - The article discusses the "Eat Year Example, Enjoy Lychee Flowers, and Customize Lychee Trees" initiative launched by the Maoming Agricultural and Rural Bureau, promoting local customs and lychee cultivation to attract tourists and enhance community engagement [6][19]. Group 1: Cultural Significance - The "Year Example" is a unique traditional custom in western Guangdong, known for its vibrant celebrations and community gatherings, which has been recognized as a provincial intangible cultural heritage since 2012 [9][10]. - During the Year Example, various intangible cultural heritage performances such as puppet shows and Cantonese opera are showcased, creating a lively atmosphere [11][12]. Group 2: Lychee Cultivation and Tourism - Maoming boasts 1.42 million acres of blooming lychee flowers, creating a picturesque landscape that attracts visitors [3][45]. - The initiative encourages tourists to participate in lychee tree customization, allowing them to enjoy the beauty of the flowers in spring and harvest the fruits in summer [25][56]. Group 3: Economic Impact - By 2025, Maoming's lychee fresh fruit revenue is projected to reach 9.1 billion yuan, with the total industry chain value exceeding 12 billion yuan [28]. - The lychee customization model has been successful for six years, with 528,800 orders expected in 2025, weighing approximately 79.57 million kilograms and generating 1.738 billion yuan in revenue, which is over 20% higher than traditional sales prices [32][33]. Group 4: Customization Model - The customization model allows participants to adopt lychee trees, with their names displayed, and offers various new options such as blind box customization and holiday scene customization, expanding the market to international consumers [34][35]. - This model transforms consumers from mere buyers to active participants in the cultivation process, enhancing their connection to the product [34][35].