Core Viewpoint - Meizu Technology officially announced a strategic transformation, responding to rumors of "business suspension" and "bankruptcy restructuring," confirming the suspension of domestic smartphone hardware projects while shifting focus to AI-driven software products and the Flyme open ecosystem [1][8][9]. Group 1: Strategic Shift - The company will pause the development of new domestic smartphone hardware projects and actively seek third-party hardware partners, while existing business operations will remain unaffected [3][9]. - This decision is driven by intense competition in the domestic smartphone market and a significant increase in memory prices, making the commercialization of new products unfeasible [9][10]. Group 2: Focus on Software Ecosystem - Meizu will transition from a hardware-centric model to one that prioritizes AI-driven software products, aiming to create a resilient enterprise based on the Flyme open ecosystem [10]. - The Flyme Auto system has achieved over 2.26 million units in 2025, making it the leading smart cockpit system in China, with a target of 3 million units in collaboration with Geely Group by 2026 [5][10]. Group 3: Market Operations and User Assurance - Overseas smartphone business, AI glasses, and the PANDAER technology brand will operate independently in the market [10]. - The company assures that existing users will continue to receive support, with normal sales of Meizu smartphones, AI glasses, and other products, as well as ongoing after-sales and system security updates [6][10].
关于手机业务停摆传闻,魅族回应!
Nan Fang Du Shi Bao·2026-02-27 04:30