Core Viewpoint - The company officially denies rumors of bankruptcy restructuring and business suspension, announcing a strategic shift towards AI-driven software products while halting domestic hardware development for new mobile phones [1][2]. Group 1: Strategic Shift - The company will pause its domestic mobile hardware projects and focus on developing the Flyme open ecosystem, emphasizing a transition from hardware to software-driven products [1][3]. - The decision to shift strategy is attributed to intense competition in the domestic mobile market and rising memory prices, making the commercialization of new products unfeasible [2]. Group 2: Business Operations - After shedding the burden of domestic hardware development, the company aims to operate as a resilient enterprise centered on software, particularly through the Flyme ecosystem [3]. - The company has set ambitious targets for its Flyme Auto system, aiming for 2.26 million units by 2025 and 3 million units in collaboration with Geely Group by 2026, while also pursuing partnerships with other notable automotive groups [3]. - Overseas mobile business, AI glasses, and the PANDAER brand will operate independently in the market, ensuring that existing users continue to receive services and support for their products [3].
魅族回应手机业务停摆:暂停国内手机新品,否认破产重组传闻
Nan Fang Du Shi Bao·2026-02-27 04:30