TH International (US:THCH) Globenewswire·2026-02-27 06:48Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, celebrates its seventh anniversary in the country, highlighting its commitment to growth and community connection [1][2]. Company Overview - Tims China has expanded its presence since entering the market in 2019, achieving over 1,000 stores in nearly 100 cities and successfully listing on Nasdaq [3]. - The brand differentiates itself in the competitive coffee market with its "Coffee + Freshly Prepared Food" positioning [3]. Strategic Partnerships and Promotions - To celebrate its anniversary, Tims China has partnered with Air Canada to offer a special promotion, providing four round-trip tickets between Shanghai and a city in Canada, aimed at thanking its 31 million Club Members [3][6]. - The partnership emphasizes the connection between Canada, the brand's origin, and Shanghai, its operational hub [4]. Expansion and Market Strategy - Tims China has strategically expanded into key transportation hubs, including airports and high-speed rail stations, enhancing accessibility for travelers [5]. - The company aims to continue optimizing its "Coffee + Freshly Prepared Food" strategy, focusing on local preferences and leveraging digitalization and innovation [6]. Company Philosophy - Tims China's operational philosophy is centered on world-class execution, data-driven decision-making, local relevance, continuous innovation, community engagement, and convenience [8].