招商证券:春节长假催化下休闲需求集中释放 收入&人次均创历史新高
智通财经网·2026-02-27 06:40

Overall Situation - Domestic tourism during the Spring Festival reached a historical high, with a total of 596 million trips, representing a 19.0% year-on-year increase, and daily average tourism revenue of 89.28 billion yuan, up 5.5% [1] - The average daily number of domestic tourists was approximately 66.22 million, showing a year-on-year growth of 5.8% [1] - Outbound tourism saw about 17.996 million trips, with a daily average of 1.977 million, reflecting a 10.1% increase year-on-year, although this growth was slightly below the expected 14.1% [1] Transportation Situation - The total cross-regional personnel flow during the Spring Festival was approximately 2.323 billion, marking a 10.5% increase compared to the previous year and a 32.6% increase compared to 2019 [2] - Railway passenger volume reached 99.378 million, up 13.0%, while civil aviation passenger volume increased by 8.2% to 17.762 million [2] - Waterway passenger volume saw a significant increase of 25.0%, totaling 11.042 million, and road transport accounted for 2.195 billion people, up 9.5% [2] Hainan Duty-Free - Hainan's duty-free sales during the first four days of the Spring Festival reached 1.03 billion yuan, with a year-on-year increase of 20.9%, and the number of shoppers increased by 25.7% to 137,000 [3] - The total sales for duty-free shopping in Hainan during the first seven days amounted to 882 million yuan, reflecting an 8.6% year-on-year growth [3] - Haikou Meilan Airport handled 4,021 flights and transported 673,706 passengers, showing a 6.3% increase in passenger throughput despite a slight decrease in flight numbers [3]

CMS-招商证券:春节长假催化下休闲需求集中释放 收入&人次均创历史新高 - Reportify