（新春见闻）中国冬奥小城“续燃”冰雪热

Core Insights - The winter sports enthusiasm in Zhangjiakou, Hebei, continues to thrive post-2026 Milan-Cortina Winter Olympics, with a notable increase in tourist visits and improved facilities [1][3]. Group 1: Tourism Growth - During the 2026 Spring Festival, Zhangjiakou welcomed 665,000 tourists, marking a 10.1% increase year-on-year [1]. - Summer tourism is becoming a key operational period for ski resorts, with projections indicating that summer tourist numbers will surpass winter visitors for the first time in 2024 [3]. Group 2: Economic Impact - A local ski equipment store reported a doubling of revenue during the recent Spring Festival compared to the previous year, reflecting the growing popularity of winter sports [5]. - The industrial output value of the Hebei Xuanhua Economic Development Zone's ice and snow industry park reached 248 million yuan in 2025, a 147% increase year-on-year [6]. Group 3: Infrastructure and Development - The cloud-top ski park, a venue from the Beijing Winter Olympics, is set to host the 2029 International Ski Federation Snowboarding and Freestyle Skiing World Championships, with ongoing enhancements to facilities [3]. - The ice and snow industry park is expanding its product offerings and aims to attract more manufacturers to create a more comprehensive supply chain [6].