违规重罚！“幽灵外卖”藏不住了 点外卖避坑指南赶紧收藏

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation aim to eliminate "ghost restaurants" by imposing strict requirements on food delivery platforms and merchants, ensuring transparency and accountability in food safety [1][2]. Group 1: New Requirements for Food Delivery - The name of the online restaurant must match the name displayed on the physical storefront [2]. - Actual operating addresses must align with those listed on the business license to address the "fake address" issue [3]. - Delivery platforms are required to verify and update the registered operating addresses and business qualifications of merchants at least every six months [4]. Group 2: Transparency and Consumer Protection - Merchants that only provide delivery services must clearly indicate "no dine-in" on their main page [5]. - The regulations encourage merchants to adopt "Internet + Bright Kitchen" practices to publicly share the food preparation process [6]. - Platforms must provide necessary technical support for merchants to fulfill information disclosure obligations and cannot hide or create barriers to accessing this information [7]. Group 3: Penalties for Non-Compliance - Violations can result in fines up to 200,000 yuan for platforms and merchants [9]. - Platform leaders may face fines ranging from one to ten times their previous year's income for serious violations [10]. - The regulations also address cross-regional supervision challenges by granting provincial market regulation departments direct jurisdiction over violations [11]. Group 4: Consumer Guidelines - Consumers are advised to verify the restaurant's name against the storefront and check for consistency in the business license address [12][17]. - It is recommended to look for "dine-in" labels and check for live streaming of food preparation to ensure authenticity [27][37].