WPP发布战略规划“Elevate28”:简化整合服务,助力AI时代增长
Jing Ji Guan Cha Bao·2026-02-27 07:01

Core Insights - WPP is undergoing a significant transformation with the launch of its new strategic plan "Elevate28," aiming to shift from a traditional holding structure to a streamlined, efficient single operating company to create long-term value for clients, talent, and shareholders while enhancing market competitiveness [1][2] Strategic Update - The "Elevate28" plan focuses on simplifying and integrating operations to drive the company into a new growth phase through four core operational units: WPP Media, WPP Creative, WPP Production, and WPP Enterprise Solutions, leveraging AI-driven comprehensive marketing solutions [2] - WPP will concentrate on four key regional markets: North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific [2] Implementation Phases - Phase One: Stabilization (2026) - WPP will implement necessary cost-saving measures and optimize its business portfolio to ensure stable performance in new business [3] - Phase Two: Construction (2027) - In 2027, WPP will accelerate its market entry strategy transformation through simplified and optimized operational models, aiming to restore organic growth [3] - Phase Three: Acceleration (2028 and beyond) - By 2028, WPP plans to drive AI-powered high-quality growth while maintaining a simplified structure and low-cost operations, continuously optimizing profit margins and cash flow [3] Financial Health and Cost Management - WPP aims to achieve annual cost savings of £500 million over the next few years, with the saved funds reinvested into business growth and innovation [3] - The company will optimize its investment portfolio and reduce leverage to maintain an investment-grade balance sheet, ensuring sustained returns for shareholders [3][4]