春节国内出游5.96亿人次背后有哪些新变化

Core Insights - The 2026 Spring Festival holiday saw record highs in both domestic tourist numbers and spending, with 596 million domestic trips and total spending of 803.48 billion yuan, marking increases of 95 million trips and 126.48 billion yuan compared to the 2025 holiday [1] Group 1: Travel and Transportation - The demand for self-driving travel was fully released during the holiday, with an average of 270 million self-driving trips per day, a year-on-year increase of 8.3%, accounting for 86% of total travel [3] - The number of electric vehicle charging sessions on highways reached 6.021 million, with a total charging volume of 14,976.75 million kWh, averaging 1,664.08 million kWh per day, representing a 52.01% increase compared to the previous year [3] - The overall inter-regional mobility during the 9-day holiday exceeded 2.8 billion trips, with an average of 311 million trips per day, a year-on-year increase of 8.2% [6] Group 2: Cultural and Tourism Activities - Domestic travel orders during the Spring Festival reached new highs, with ticket orders increasing by over 80% and hotel night bookings rising by 75% year-on-year [7] - Various traditional cultural activities attracted tourists, with significant increases in hotel bookings in popular destinations like Shantou, which saw over 80% growth [9] - The nationwide cultural and tourism consumption month featured over 4,300 cultural and tourism events and 560 preferential policies in Fujian, along with numerous promotional activities in other provinces [9] Group 3: Payment and Consumption Trends - Payment transactions during the holiday period grew significantly, with a total of 39.302 billion transactions amounting to 13.12 trillion yuan, representing increases of 37.45% and 19.26% respectively compared to the previous year [11] - Duty-free shopping in Hainan reached 2.72 billion yuan, a 30.8% increase from last year, while the use of digital payment tools like Alipay and WeChat saw substantial growth [11] - The peak of online payment transactions reached 144,700 per second during the New Year's Eve to New Year's Day period, marking a 7.18% year-on-year increase [12]