网店名称须与实体门面招牌名称一致

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation aim to address food safety issues in the rapidly growing online food delivery market, which is projected to exceed 1.4 trillion yuan, accounting for approximately 24% of the total revenue in the catering industry [1][2]. Group 1: Regulations on Food Safety Responsibilities - The regulations require online food service providers to ensure that the names of their online stores match their physical storefronts and to display their operating qualifications and actual business addresses prominently on their main pages [1][2]. - Platforms must also ensure that food service providers without dine-in services display a "No Dine-in" label on their main pages and synchronize this information on the provider list page [1]. Group 2: Addressing "Ghost Restaurants" - The regulations specifically target "ghost restaurants," which operate without proper qualifications and use fraudulent means to appear as legitimate businesses. Platforms are mandated to conduct substantive reviews of the food business licenses of online food service providers to ensure compliance [2]. - Online platforms are required to verify the actual business addresses and operating qualifications of registered food vendors at least every six months to ensure accuracy [2]. Group 3: Consumer Protection Measures - The regulations stipulate that online food sales platforms must provide a complaint and reporting link prominently on the main pages of food sellers to facilitate consumer complaints regarding food safety issues [2]. - The information displayed by online food sellers regarding food origin, ingredients, functions, applicable demographics, inspections, certifications, quality, and standards must be truthful and not misleading, and should not imply any disease prevention or treatment claims [3].