蜜雪冰城确定将建设首个主题乐园！拟选址已出炉，片区周边还将迎来胖东来！

Core Insights - The company, Mixue Ice City, is officially launching a themed amusement park called "Snow King City Theme Park" in Zhengzhou, which is a key supported project by the local government [1][3] - The park will be located near the Mixue Ice City headquarters and aims to create a unique experience combining play, shopping, and interaction [5][11] Recruitment and Job Opportunities - Mixue Ice City has posted several job openings related to the amusement park, including positions for performance coordination, content writing, project management, and product coordination, with monthly salaries ranging from 10,000 to 24,000 yuan [3][5] Themed Park Features - The amusement park will focus on the "Snow King" IP and will feature multiple indoor themed experience areas, integrating the global headquarters, flagship store, and the amusement park into a cohesive experience [5][11] - The area is already popular among young people and tourists, featuring large sculptures and cultural displays [5] IP Development and Media Engagement - Mixue Ice City is actively developing its IP, having launched original animations and short dramas that have garnered high ratings on platforms like Bilibili, indicating strong audience engagement [5][7] - The company has also been expanding its merchandise offerings, with flagship stores selling various themed products [11] Expansion Plans - By June 30, 2025, Mixue Group plans to have over 53,000 stores globally, with 48,281 in China and 4,733 overseas, showcasing significant growth in its retail presence [11]