猫眼研究院：2026春节档总票房超57亿，总观影人次1.2亿

Core Insights - The total box office for the 2026 Spring Festival reached 5.752 billion yuan, with total audience attendance at 120 million [1] - The average film duration decreased this year, leading to a significant increase in total screening sessions, which reached over 4.35 million, a historical high for the Spring Festival [3] - The average ticket price dropped to the lowest level in nearly six years, with a notable decline of over 6% in third and fourth-tier cities, making cinema more accessible [3] Box Office Performance - "Flying Life 3" topped the box office with over 2.9 billion yuan, followed by "Silent Awakening" at 867 million yuan, and "Biao Ren: Wind Rises in the Desert" and "Boonie Bears: Year of the Bear" at 806 million and 713 million yuan respectively [4] - "Flying Life 3" achieved a record of 6.41 billion yuan on its opening day, with a pre-release interest of 978,000, marking a new high for the series [4] Audience Trends - The Spring Festival box office saw a significant contribution from third and fourth-tier cities, accounting for nearly 60% of the total box office, the highest in six years [3] - The audience demographic shifted towards older males, influenced by the success of mature IPs and quality films [4] Emerging Films - "Biao Ren: Wind Rises in the Desert" emerged as a dark horse, achieving a box office reversal, moving from fourth to second place within four days [5] - The film received high praise from female audiences, particularly for the character played by Chen Lijun, indicating a successful expansion of its audience base [5] Market Outlook - The overall performance of the 2026 Spring Festival is mixed, with strong IPs and quality films coexisting with challenges in the market [5] - The industry is urged to reassess the ecosystem of the Spring Festival, the resilience of different films, and the need for diverse content supply to enhance market vitality [5]