Sou Hu Wang·2026-02-27 08:45Group 1 - The core viewpoint of the articles highlights that smartphone prices are expected to rise significantly in 2026 due to increasing memory costs, with flagship models seeing price increases of 300 to 1000 yuan, and high-storage versions potentially increasing by up to 2000 yuan [1][3] - Consumers are already responding to the anticipated price hikes by upgrading their iPhones, with trade-in programs becoming popular, such as JD.com offering up to 1500 yuan in trade-in subsidies and interest-free payment options [1][3] - The price surge is primarily driven by rising costs of NAND flash and DRAM chips, influenced by global supply chain fluctuations and increased demand for AI devices, which is expected to affect not only smartphones but also other Apple products like iPads and MacBooks [3][4] Group 2 - JD.com is currently promoting several high-storage iPhone models with attractive trade-in offers, such as the 512GB iPhone 17 priced at 6699 yuan after subsidies and the 1TB iPhone Air at 8599 yuan with significant discounts [3] - The upcoming availability of "resource machines," which are refurbished devices with a clear source and warranty, is being highlighted as a cost-effective option for consumers, especially as the overall market faces price increases [4] - The uncertainty surrounding potential price drops during upcoming sales events, such as the 618 shopping festival, is noted, with consumers encouraged to consider purchasing high-value models before the anticipated price increases take effect [4]