Core Insights - The report from the International Service Trade Research Institute of the Ministry of Commerce indicates that by 2025, China's inbound tourism market is expected to reach a record high, with 82.035 million foreign tourists entering and exiting, representing a year-on-year growth of 26.4% [1] - Travel service exports are projected to reach $55.16 billion, a significant increase of 49.1% year-on-year, and 1.6 times that of 2019 [2] Group 1: Inbound Tourism Growth - By 2025, inbound tourism revenue will account for less than 0.5% of China's GDP, compared to over 10% in Thailand and 1% to 3% in many Western countries, indicating a potential market increase of 1 to 3 trillion RMB if aligned with international standards [1] - The number of foreign tourists entering through visa-free channels is expected to reach 30.08 million, making up 73.1% of total inbound tourists, with a year-on-year growth of 49.5% [4] Group 2: Trade Balance and Economic Impact - The travel service export value is expected to reach $55.16 billion, significantly contributing to narrowing the service trade deficit, which is projected to decrease from $1,646.6 billion in 2024 to $1,160.2 billion in 2025 [2] - The tourism industry has a multiplier effect, where every 1 RMB of inbound revenue generates 4.3 RMB in related industry income, leading to over 14.3 million jobs created directly and indirectly by inbound tourism [5] Group 3: Emerging Destinations and Consumer Preferences - Inbound tourism is shifting from major cities to lower-tier cities, with a remarkable annual growth rate of 134% in four and five-tier cities [6] - International tourists show a preference for culturally unique and ecologically distinctive regions, with significant increases in visitor numbers to places like Xi'an and Chaozhou [6] Group 4: Digital Platforms and Future Projections - Digital platforms are becoming crucial for the growth of inbound tourism, with Ctrip facilitating $24 billion in consumer spending through its overseas platform [7][8] - By 2035, international tourist spending in China is projected to reach approximately 1.5 trillion RMB, supported by the expansion of visa-free policies and increased international flight availability [9]
每1元带动4.3元关联消费!入境游“乘数效应”激活县乡经济
Qi Lu Wan Bao·2026-02-27 08:56