快手春节DAU规模再创新高：红包活动与年味内容成增长双引擎

Core Insights - Kuaishou's 2026 Spring Festival activities concluded with record high DAU, marking the second consecutive year of peak performance during the festival [1] User Engagement - The "Shake to Get Red Packets" feature saw user participation increase by over 60% year-on-year [1] - The "Exchange Red Packets" feature had an average of over 10 exchanges per user [1] Regional Popularity - The "Fortune Code" became a new way to send New Year greetings, with Chongqing, Harbin, and Changchun being the top three cities for scanning codes [1] Participation Metrics - Nearly 80 million users engaged in the "Fire Corgi Celebrates the New Year" and "New Year Friend Money Flower" activities [1]