中指研究院：1月精装开盘量同比略降 精装率同比提升

Core Insights - The report from the China Index Academy indicates a slight decline in the number of newly launched refined decoration properties in January 2026, with 55 projects opening, a year-on-year decrease of 5.2%. The total number of refined housing units available is 26,600, down 7.6% compared to the previous year [1]. Group 1: Market Overview - The refined decoration properties in second-tier cities account for the largest share at 54.6%. The majority of these properties are concentrated in the South China and East China regions, with respective shares of 35.6% and 32.3% [2]. - The average refined decoration rate across 300 monitored cities is 21.83%, which is an increase of 4.65 percentage points year-on-year. The rates for first-tier, second-tier, and third-fourth tier cities are 75.6%, 30.7%, and 5.9%, showing a decline of 17.67 points, an increase of 0.32 points, and an increase of 1.34 points respectively. South China has the highest average refined decoration rate at 43.3% [9]. Group 2: Price and Quality Distribution - In terms of price segments, properties priced above 50,000 yuan account for the highest proportion at 32.76%. The next highest segments are 20,000-30,000 yuan and 30,000-40,000 yuan, with shares of 21.55% and 19.4% respectively. The majority of the decoration standards are mid-range, accounting for 61% [5]. - The highest number of refined decoration openings in January 2026 was in Chengdu, with 4,544 units, followed by Guangzhou and Shanghai, each exceeding 3,000 units. The average number of units in the top 10 cities for refined decoration openings is 2,031 [6]. Group 3: Component Supply and Trends - The overall scale of the seven major home furnishing components decreased by 14.5% year-on-year in January 2026. The highest supply was in building materials, with 586,000 units, down 11.3% year-on-year. The supply rate for building materials is the highest at 99.4%, followed by bathroom components at 91.2%. Comfort systems and smart home components have lower supply rates of 27.3% and 29.5% respectively [11]. - The market scale for various refined decoration components has decreased year-on-year. Items such as dishwashers, fresh air systems, air conditioners, and flooring saw slight declines of less than 10%. However, items like disinfection cabinets, water heaters, and smart switches experienced significant declines, exceeding 50% [15]. Group 4: Company Performance - In January 2026, companies such as Yuexiu Property, China Overseas Land & Investment, and Dahua Group achieved the highest refined decoration rates at 100%. Poly Developments had the largest scale of refined decoration units at 2,544, followed by China Jinmao and Jianfa Real Estate, each exceeding 2,000 units [12]. - The highest supply of refined decoration components was from China Jinmao, with 5,984 units, followed by China Overseas and Yuexiu Property, each exceeding 5,000 units. The average supply rate among monitored key enterprises is 48.7%, with the highest rates from Binjiang Group and China Overseas at 75% [16].