Xin Lang Cai Jing·2026-02-27 10:42Core Viewpoint - The smartphone industry is expected to face a significant price increase due to rising procurement costs of storage chips, with major brands planning to adjust prices starting in March 2026, marking the largest collective price hike in five years [1][7]. Group 1: Price Increase - The upcoming price adjustments are driven by pressure from the procurement costs of smartphone storage chips [1][7]. - This price increase is anticipated to be the most significant in the last five years, affecting multiple leading smartphone brands [1][7]. Group 2: Consumer Recommendations - Consumers are encouraged to purchase high-memory flagship smartphones before the price increase, with promotions available on platforms like JD.com, offering discounts and trade-in options [1][6][11]. - Specific models highlighted for their value include: - Huawei Mate 80 with 12GB+512GB priced at 4699 yuan after a 500 yuan discount [3][9]. - REDMI Note 15 Pro with 12GB+512GB priced at 1399.1 yuan after a 15% discount [3][9]. - OPPO Find X9 Pro with 16GB+512GB priced at 5299 yuan after a 500 yuan discount and an additional 100 yuan purchase gift [3][9].