Xin Lang Cai Jing·2026-02-27 10:59Group 1 - The company announced a new IP "Key A," described as "a girl who is always 'generating herself'" and will launch the "Key A Dream Series" on March 13 [1][2] - The announcement of "Key A" comes just one week after the launch of another new IP "After School Merodi," indicating an accelerated frequency of new releases [1][2] - The annual number of new IP releases by the company has surged from 29 in 2024 to 57 in 2025, nearly doubling [4] Group 2 - In the first half of 2025, the company had 13 IPs generating over 100 million yuan in revenue, with "THEMONSTERS" achieving 4.81 billion yuan, becoming a new top performer [4] - The IP "Star People," which joined just a year ago, has already generated 390 million yuan, marking it as one of the fastest-growing new IPs [4]