Target's Entire Cereal Assortment Will be Made Without Certified Synthetic Colors

Core Insights - Target Corporation will exclusively offer cereals made without certified synthetic colors starting in May 2026, positioning itself as a leader in the retail industry for healthier food options [1] - The initiative aligns with consumer trends favoring healthier lifestyles and reflects Target's commitment to evolving its product offerings to meet customer needs [1] Group 1: Product Strategy - The new cereal assortment aims to simplify choices for families, emphasizing the importance of curating a quality product range [1] - By the end of May, 100% of cereals sold by Target will be free from certified synthetic colors, showcasing a significant shift in product formulation [1] - Target has collaborated with both national and owned brand partners to reformulate products while maintaining quality and value [1] Group 2: Broader Business Goals - This cereal update is part of Target's ongoing investments in wellness, food innovation, and product development [1] - The initiative builds on the standards set by the launch of the Good & Gather brand in 2019, which includes over 2,500 products free from artificial additives [1] - Target aims to create a differentiated grocery experience that aligns with modern family needs and expectations [1]