古道连心双宴和鸣 青海家宴香飘长安

Core Insights - The event "Qinghai Family Feast Meets Daming Palace Feast" showcases Qinghai's culinary culture and products, aiming to promote local specialties and enhance consumer engagement [3][5][6] Group 1: Event Overview - The event took place on February 26-27 in Xi'an, organized by the Qinghai Provincial Department of Commerce, featuring a theme of "Ancient Roads Connect Hearts, Dual Feasts Harmonize" [3] - This is the fourth promotional event for Qinghai Family Feast since 2026, marking a significant milestone in its development [3] - The event combined Qinghai's unique ingredients with Tang Dynasty culinary techniques, creating a fusion dining experience [3] Group 2: Cultural and Culinary Experience - Performers from Yushu Tibetan Autonomous Prefecture showcased traditional songs and dances, enhancing the cultural atmosphere of the event [4] - Attendees enjoyed dishes made from local ingredients, such as black pepper Qinghai yak beef and secret roasted lamb chops, alongside traditional desserts [3][4] Group 3: Product Showcase - The "Qinghai Goodies Display Area" featured over 60 local products, including yak meat balls, seabuckthorn hot pot base, and hand-made yogurt, attracting significant consumer interest [4][5] - The event facilitated a one-stop experience for consumers to taste and purchase authentic Qinghai products [5] Group 4: Market Strategy and Collaboration - The event served as a practical exploration of a market-oriented operation model, with collaboration among various local government and business entities [5][6] - Two significant agreements were signed to develop cultural brands and establish a framework for ongoing cooperation in cultural performances [5] Group 5: Future Prospects - The Qinghai Provincial Department of Commerce plans to leverage this event to further develop the Qinghai Family Feast brand and enhance inter-provincial service consumption cooperation [6] - The initiative aims to promote Qinghai's organic agricultural products nationwide, contributing to the region's economic development [6]