联名活动被批“严重擦边”，中国邮政回应

Group 1 - The game "Dust White Zone" announced a collaboration with China Post to launch a pop-up event and a limited edition commemorative gift box [1] - Following the announcement, China Post has halted the related service, and "Dust White Zone" has terminated its collaboration with China Post [4] - The game, launched in 2023, has transitioned to an adult-oriented game, prohibiting minors from logging in across all channels [6] Group 2 - Recent media commentary highlights the popularity of co-branding marketing as a strategy for brands to attract diverse audiences and create innovative experiences [6] - Successful collaborations can lead to a win-win situation, but there is a caution against crossing boundaries and neglecting necessary reviews and principles [6]