马踏春风再出圈,“济南年”何以岁岁新

Core Viewpoint - Jinan is set to offer a unique cultural and tourism experience during the 2026 Spring Festival, showcasing a blend of traditional and modern elements to attract visitors and enhance consumer vitality [2][3][10] Group 1: Cultural and Tourism Activities - The Spring Festival in Jinan will feature distinctive activities such as the "Lantern Viewing" and "Temple Fair," which have become recognizable tags for the city [3] - The 45th Spring Lantern Festival at the First Spring of the World will introduce innovative designs, including a 10-meter high mechanical horse and various themed lanterns, enhancing the visual experience [3] - The Ming Lake Market will host 60 unique booths focusing on intangible cultural heritage, creative products, and brand goods, along with nearly 50 performances, creating a vibrant new scene for Spring Festival consumption [4][8] Group 2: Visitor Engagement and Experience - An immersive interactive performance titled "Golden Wind and Jade Dew" will allow visitors to engage directly with the storyline, enhancing their experience beyond mere observation [5][6] - The giant 21-meter long "floating fish" installation became a viral sensation, contributing to the festive atmosphere and community engagement through a social media-driven treasure hunt [7][10] Group 3: Visitor Statistics and Economic Impact - During the Spring Festival, Jinan's 30 monitored tourist attractions received a total of 623.2 million visitors, generating revenue of 1.7 billion yuan, marking a year-on-year increase of 48.9% and 48.2% respectively [12] - The First Spring scenic area alone welcomed 265.1 million visitors, highlighting its popularity among tourists [12] - The accommodation sector also saw significant growth, with 80.2 million guests during the holiday, a 30.1% increase compared to the previous year [12] Group 4: Transportation and Accessibility - The transportation network remained stable, with 3.898 million small vehicles using highways, a 21.1% increase from the previous year, ensuring smooth travel for visitors [13] - Long-distance passenger transport saw a 32% increase, with 1.511 million travelers, indicating robust demand for travel during the holiday [13]