Target to remove synthetic color from cereals by May end

Core Insights - Target will exclusively sell cereals without certified synthetic colors by the end of May, aligning with a broader industry trend towards eliminating artificial dyes [1] Company Actions - Target has collaborated with national and owned-brand partners to reformulate products as necessary, applying this decision to both in-store and online cereals [1] - The move positions Target ahead of competitors like General Mills, which plans to phase out artificial colors by 2027, and Walmart, which aims to remove synthetic dyes from its U.S. private-label foods by January 2027 [1] Industry Context - Major packaged food companies, including PepsiCo, Campbell's, and Conagra Brands, announced last year their intentions to reduce artificial dyes in response to health initiatives [1] - The shift towards healthier product offerings is driven by increasing consumer demand for healthier lifestyles, as noted by Target's chief merchandising officer [1]