资生堂中国与美丽田园战略合作:RQ律曜首发院线赛道
Cai Jing Wang·2026-02-27 13:46

Core Insights - Shiseido China has announced a strategic partnership with Beautiful Garden to integrate advanced research technology with high-end salon services, aiming to provide science-based skincare solutions for Chinese consumers [1] - This collaboration will enhance Shiseido's strategic positioning in the rapidly growing medical and lifestyle beauty markets in China [1] Group 1 - The partnership focuses on the technology-driven skincare brand RQ PYOLOGY, specifically designed for Asian skin, which will launch in the salon sector [1] - RQ PYOLOGY aims to offer clinically proven, technology-driven skincare solutions that support post-medical beauty recovery and daily maintenance, creating a "Shiseido Medical Beauty Cycle" in China [1] - The collaboration marks the extension of RQ PYOLOGY from professional medical settings to high-end lifestyle beauty services, achieving a full integration from professional treatment to daily care [1] Group 2 - The first project from this strategic partnership is the "Light Perception Whitening" high-end whitening care program, set to launch in March 2026 at Beautiful Garden's core stores nationwide [1] - This care program targets sensitive skin and post-medical beauty recovery, offering customized whitening solutions for different skin tones, positioning itself in the high-end technology skincare market [1]

资生堂中国与美丽田园战略合作:RQ律曜首发院线赛道 - Reportify