海南产经新观察：让热带特色农业真正成为优势产业

Core Viewpoint - Hainan aims to transform its resource advantages into industrial and brand advantages, making tropical characteristic agriculture a key economic asset and a leading industry in the Hainan Free Trade Port [1] Group 1: Brand Development - Hainan has established the "Hainan Fresh Products" provincial public brand to promote the branding and high-quality development of tropical characteristic agriculture [1] - The brand management of "Hainan Fresh Products" has become more standardized, with 61 regional public brands, 65 enterprise brands, and 75 product brands cultivated under its umbrella, and 110 enterprises authorized to use the brand [1][2] - A comprehensive brand system has been launched, including "standards + certification + testing + traceability," along with the formation of the "Hainan Fresh Products" brand certification alliance [1][2] Group 2: Market Promotion - Hainan has facilitated the formation of a brand enterprise cluster with 38 well-known restaurant chains under the "Hainan Fresh Products One Table Dish" initiative and has guided premium fruit stores to establish "Hainan Fresh Products Fruit Zones" [2] - E-commerce platforms such as Taobao, Douyin, and JD.com have collaborated with 145 agricultural enterprises to promote the brand internationally, enhancing exports of products like melons and vegetables [2] Group 3: Strategic Action Plan - A three-year action plan for enhancing the "Hainan Fresh Products" agricultural brand (2026-2028) has been issued, aiming to strengthen one provincial public brand and recognize over 100 sub-brands by 2028 [2] - The plan includes the selection and cultivation of 10 single-industry public brands, 20 enterprise brands, and 30 product brands, as well as the internationalization of two public brands [2] Group 4: Key Engineering Projects - Five key engineering projects have been outlined to achieve the brand's goals, including optimizing management mechanisms, cultivating premium products, establishing brand certification systems, enhancing brand marketing, and implementing brand protection measures [3][4] - The management mechanism will be strengthened through provincial coordination and the role of the Hainan Agricultural Reclamation Group in brand management [3] - The premium cultivation project will focus on tropical fruits, specialty livestock, quality seafood, and unique staple foods, enhancing product competitiveness through technology and strategic planning [3]