泰安汶河新区把文旅“冬资源”打造为消费“热引擎”

Core Viewpoint - The Wenhe New District has successfully transformed its winter tourism resources into a consumption "hot engine" through various initiatives, resulting in a significant increase in visitor numbers and related revenue during the Spring Festival holiday [1][5]. Group 1: Visitor Statistics and Revenue - The district received over 110,000 visitors during the Spring Festival, generating approximately 2.3 million yuan in related consumption revenue [1]. - The Culaishan Forest Hot Spring Resort attracted over 15,000 visitors, with various promotional ticket options effectively catering to different customer segments [2]. - The Wenhe Equestrian Camp became a popular destination, hosting nearly 30,000 visitors during the holiday period [3]. Group 2: Unique Offerings and Experiences - The Culaishan Ski Resort offered a combination of skiing and hot spring experiences, appealing to winter sports enthusiasts [2]. - The Wenhe Equestrian Camp provided unique dining experiences and cultural activities, integrating traditional customs with modern leisure [3]. - The Wenhe Flying Camp introduced low-altitude flight experiences, enhancing the outdoor activity offerings in the district [3]. Group 3: Service and Safety Measures - The district implemented comprehensive safety measures and service enhancements to ensure a pleasant experience for visitors, including safety inspections and the provision of amenities [4]. - Various attractions established consultation desks and offered free services such as hot water and charging facilities to improve visitor satisfaction [4]. Group 4: Marketing and Promotion Strategies - The district's marketing strategy included both online and offline efforts, utilizing social media platforms and local advertising to attract visitors [5]. - A dedicated Spring Festival tourism consumption task force was established to coordinate efforts and enhance collaboration with relevant departments [5]. Group 5: Future Development Plans - The Wenhe New District aims to continue developing its winter tourism industry by enriching its offerings and improving service quality, contributing to the high-quality development of the tourism sector in Tai'an [5].