SEGG Media Highlights Veloce's Diversified Revenue Engine Following $61 Million Majority Acquisition

Core Insights - SEGG Media has acquired a controlling interest in Veloce Media Group for $61 million, significantly enhancing its revenue streams and international presence [1][2] - The acquisition is expected to generate over $20 million in revenue for SEGG Media in 2026, driven by Veloce and its subsidiary Quadrant [2][10] Revenue Model - Veloce operates a multi-pillar revenue model across five core verticals, reducing dependency on single revenue streams and creating cross-selling opportunities [3] - In 2025, Veloce's media network generated $2.17 million in digital advertising revenue and hundreds of millions of views across its channels [4] - The creator agency division has generated $620,000 in revenue since its inception, with partnerships with major brands like Audi and Ferrari [4] Quadrant Expansion - Quadrant, acquired in July 2025, is a key growth driver, combining athlete-led brand equity and digital engagement to create diverse revenue streams [5] Leadership in Esports and Sustainable Motorsport - Veloce holds a leadership position in esports and sim racing, providing services for Formula 1 teams and operating its own professional esports events [6] - The company has established credentials in sustainable motorsport, previously operating a championship-leading Extreme E team and entering the FIA Hydrogen World Cup in 2026 [9] Financial Performance - In the second half of 2025, Veloce achieved 1 billion brand impressions and generated $2.45 million in partnership and digital revenue [7] - The company also generated $3.36 million in fee-for-service and sponsorship revenue from its development academy in 2025 [8] Strategic Impact - The acquisition of Veloce enhances SEGG Media's consolidated revenue base and supports its goal of building a scalable international sports and digital media platform [13] - Management's priorities for 2026 include expanding international sponsorship partnerships and integrating Veloce into SEGG Media's ecosystem [14][17]