Advertising giant WPP to cut £500m in costs as it races to counter AI threat
Yahoo Finance·2026-02-26 08:48

Cindy Rose, who took over WPP in September, is seeking to turn company around after a period of declining sales and client losses - Jason Alden/Bloomberg WPP plans to cut £500m in costs as the rise of AI threatens to upend the role of traditional agencies. The London-listed media group said it aimed to achieve the savings target by 2028 by selling some of its businesses and consolidating its sprawling operations into four key pillars. The savings will be reinvested in high-growth areas such as AI. The co ...

Advertising giant WPP to cut £500m in costs as it races to counter AI threat - Reportify