Puma Sales Fall 20% in Q4, Decline to Continue This Year

BERLIN – German sportswear brand Puma ended a challenging year with a whimper. The brand’s annual sales fell 8.1 percent in currency adjusted terms to 7.29 billion euros, down from 8.39 billion euros in 2024, but slightly better than market consensus. More from WWD Puma ended with a particularly disheartening fourth quarter — sales in the final three months of the year dropped 20.1 percent, currency adjusted, to 1.56 billion euros. “2025 was a reset year for us,” chief executive officer Arthur Hoeld said ...