Core Viewpoint - Recreatives Industries, Inc. has entered into a manufacturer's representative agreement with TRL Outdoors LLC to enhance its dealer network and support growth in utility, industrial, and commercial markets [1][5]. Group 1: Agreement Details - TRL Outdoors will represent the full MAX ATV product lineup nationwide, strengthening MAX's coverage and supporting sustainable dealer growth [2]. - The agreement includes quarterly performance milestones focused on dealer onboarding, market penetration, and brand expansion, promoting operational discipline and long-term sustainability [4]. Group 2: TRL Outdoors' Experience - TRL Outdoors has substantial industry experience, having previously represented manufacturers of industrial-grade amphibious vehicles priced above $100,000, positioning them well to introduce MAX vehicles to a new customer base [3]. Group 3: Strategic Alignment - The agreement aligns with the company's strategy to expand its dealer network and enter new market segments, with expectations for TRL Outdoors to enhance MAX's presence in utility, industrial, and commercial sectors [5][6]. - The company believes MAX vehicles offer a compelling value proposition by delivering amphibious performance at a lower cost compared to legacy industrial platforms [5]. Group 4: Company Background - Recreatives Industries, Inc. is the manufacturer of MAX amphibious 6x6 all-terrain vehicles, continuing a legacy of 53 years and planning to diversify its product line with new vehicles and electric drivetrains [7].
RECX Appoints TRL Outdoors to Accelerate MAX ATV Dealer Expansion and Commercial Market Growth
Globenewswire·2026-02-27 19:47