Carlsberg, PepsiCo set out Poppi UK launch plans

Core Insights - PepsiCo is launching its prebiotic soda brand Poppi in the UK, having acquired the brand for $1.95 billion last year [1] - The initial exclusive listing will be with Tesco, the largest grocery chain in the UK, with Poppi available in 330ml cans and four-packs [1][2] - Five flavors will be offered: Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime, and Wild Berry, with recommended prices of £2.59 ($3.50) for a single can and £7.79 for a four-pack [1] Company Background - Poppi was originally founded in 2015 as Mother Beverage and gained recognition after appearing on the US reality show Shark Tank in 2018, rebranding to Poppi in 2020 [3] - The brand has become notable in the US market for 'better-for-you' sodas, co-founded by Allison Ellsworth and Stephen Ellsworth [3] - In 2024, Poppi generated annual sales exceeding $500 million, with its products available in major US retailers such as Kroger, Walmart, Costco, Target, and Whole Foods Market [4] Production and Distribution - Poppi is produced and distributed in the UK by Carlsberg Britvic, PepsiCo's bottling partner, with manufacturing taking place at Carlsberg's facility in Rugby [2] - PepsiCo and Carlsberg plan to expand the distribution of Poppi more widely later in the year [2]