Target says it will stop selling breakfast cereals with synthetic colors

The big-box US retailer Target announced on Friday that by 31 May it will only sell breakfast cereals made without certified synthetic food colors.The company is introducing the restriction amid increased pressure on the food industry from the Trump administration and the “Make America healthy again” (Maha) movement to stop using such ingredients, which they see as dangerous.Target has almost 2,000 stores across the US and employs about 400,000 people.“We know consumers are increasingly prioritizing healthi ...