“直播书记”是怎样炼成的

Core Insights - The article highlights the transformation of Xixiaozhuang Village in Shandong, where local leader Ge Haoshun has successfully implemented a live-streaming sales model to boost the village's economy through the sale of edible mushrooms, particularly the morel mushroom [1][10]. Group 1: Village Development and Leadership - Ge Haoshun returned to his hometown to lead development efforts after witnessing the poor conditions of Xixiaozhuang Village, which was the largest yet the poorest in the area [3][4]. - Under Ge's leadership, the village improved its infrastructure, including the construction of asphalt roads and drainage systems, generating significant income for the village [4][5]. - The introduction of morel mushroom cultivation became a key economic driver, with sales exceeding 1 million yuan from a 100-acre trial plot [5][10]. Group 2: Live-Streaming Sales Model - Ge Haoshun initiated a live-streaming sales approach to market the village's agricultural products, leveraging the existing infrastructure and community support [6][10]. - The first live-streaming attempts faced challenges, including Ge's initial nervousness and low viewer engagement, but he gradually improved his presentation skills [7][8]. - By integrating storytelling into the live-streaming format, Ge successfully attracted a larger audience and increased sales, with 25,000 pounds of morel mushrooms sold in 2025, generating an additional 1 million yuan compared to traditional sales methods [10]. Group 3: Community Engagement and Future Prospects - The live-streaming initiative not only benefited Xixiaozhuang Village but also helped neighboring villages by promoting their agricultural products [10][11]. - Young entrepreneurs in the village are now inspired to explore new business ideas, indicating a shift towards a more dynamic and innovative community [11][12]. - Ge Haoshun's journey from a hesitant leader to a successful figure in the live-streaming space exemplifies the potential for rural revitalization through modern technology and community collaboration [12].