21评论丨把握消费趋势，持续扩大内需

Core Viewpoint - The article emphasizes the robust growth of consumer spending during the Spring Festival, driven by favorable policies, supply-side innovations, and the evolving market dynamics, indicating a long-term positive trend in China's economy [6]. Group 1: Consumer Trends - The Spring Festival consumption scene has diversified, reflecting a trend of consumption upgrading from material goods to services, with service consumption becoming a core growth driver in 2026 [3]. - Significant increases in spending were noted, such as a 105% year-on-year growth in New Year's Eve dinner reservations and a record-breaking box office of over 5.6 billion yuan during the Spring Festival [2][3]. - The demand for high-quality dining and cultural experiences has surged, showcasing a strong cultural consumption appetite and innovative supply [3]. Group 2: Market Dynamics - The dual focus on both lower-tier and cross-border markets has enhanced the connectivity of domestic and international consumption, expanding the overall market space for domestic demand [4]. - A large-scale return home during the holiday has invigorated the county economy, with explosive growth in county-level dining, retail, and tourism consumption [4]. - Cross-border consumption has also seen significant growth, with spending in regions like Malaysia and Maldives increasing by 131% and 186% respectively, driven by travel trends [4]. Group 3: Technological Empowerment - The vibrant Spring Festival consumption is supported by digital technology, which is fostering new growth drivers for expanding domestic demand and enhancing consumer experiences [5]. - Innovations such as digital red envelopes and AI-driven services have made holiday interactions more engaging and convenient, reflecting a deep integration of technology with consumer behavior [5]. - The rise of green and smart consumption trends indicates a strong alignment between consumption patterns and technological advancements, showcasing the potential for further market expansion [5]. Group 4: Policy and Supply-Side Innovations - The nine-day Spring Festival holiday created favorable conditions for consumption expansion, supported by policies like 240-hour visa-free transit and optimized duty-free shopping [7]. - Continuous supply-side innovations have effectively matched changing consumer demands, leading to a virtuous cycle of demand driving supply and vice versa [7]. - The demographic shift in consumer decision-making, with younger generations (post-95s and post-00s) becoming the main consumers, highlights the potential of the evolving age structure in the market [7].