Puma Q4 Earnings Call Highlights

Leadership and operating model adjustments were also highlighted, including Andreas Hubert joining as chief operating officer and expanded responsibilities for Maria Valdes to combine product, go-to-market and brand marketing under one structure. Puma also identified four “DNA categories” it intends to prioritize: football, running, training (now separated from running), and Sportstyle (Select and Prime). A new go-to-market calendar is expected to be fully implemented for the spring/summer 2028 season. In E ...